Golden Peacock Awards, instituted by the Institute Of Directors (IOD), India in 1991, are now regarded as a benchmark of Corporate Excellence worldwide.

No other Business Award today receives the kind of recognition and adulation among peers, that Golden Peacock does. Today, there are a large number of Business Awards globally. The purpose is to create a competition for raising overall standards and recognise the achievements of the best performing organisations. The question is how relevant, elaborate and predetermined are the criteria and how impartial is the assessment process?

It is here that Golden Peacock Awards, established now for over 25 years, excel. Golden Peacock Awards for Corporate Leadership and Institutional Excellence, over the time, have become a hallmark of excellence, both locally and globally. No award has achieved such respectability and admiration from the industry as the ‘Golden Peacock Awards’, which today receives around 1000 applications for various Awards each year. This is largely due to its transparent and 3-Tier evaluation process, based on internationally recognized criteria. Besides recognition & Award, mere preparation of information and compilation of data required for ‘Self-Appraisal Report’, helps to align & inspire the entire workforce and rapidly accelerates the pace of systems improvement in an organization. Award winners are eligible to use the Golden Peacock Awards Logo with year on all printed and promotional materials, which evidences the highest accolade received by the organisation.

The Award applications are assessed at three levels by Independent Assessors and finally by a Grand Jury.

Hon'ble Justice M. N. Venkatachaliah, Chairman, Institute Of Directors and former Chief Justice, Supreme Court of India is the Chairman of the Golden Peacock Awards.  Justice (Dr.) Arijit Pasayat, former Judge, Supreme Court of India and former Chairman, Competition Appellate Tribunal & Authority for Advance Ruling (Customs, Central Excise & Service Tax) is the Co-Chairman of the Golden Peacock Awards. The Global Awards are finalized by a Jury headed by The Rt. Hon. Sir Richard Needham (The Earl of Kilmorey PC), Non-Executive Director, NEC Europe Ltd. & Chairman-Advisory Group, STERN UK.

All institutions whether public, private, non-profit, government, business, manufacturing and service sector are eligible to apply. Leadership Awards are determined through nomination. They provide not only world- wide recognition and prestige but also a competitive advantage in driving business in this tumultuous world under Golden Peacock Award models.

The Awards are bestowed annually and are designed to encourage total improvement in each sector of our business.

The Awards Secretariat has constituted an Expert Evaluation Committee comprising from various sectors are invited to examine the applications. Each of the applications is reviewed independently by assessors and the applications which satisfy the basic review requirements, are short listed for Awards. The applications are assessed on an exhaustive set of parameters as mentioned in the guidelines for a total score card of 1000 marks. Cut-off applied on each application is 80 percent. Entries occupying top positions are recommended for consideration of the Jury.

In some cases the short listed finalist companies by the Assessors for Award are also asked to make a 10 min presentation followed by questions and answers for 5 min during the Jury meeting for the final consideration of Grand Jury.

The phenomenal interest that Companies have shown in competing for these awards and the quality of entries is evidence of their commitment to achieve world-class status. Golden Peacock Awards have given boost to the Industry worldwide.

For more details, please read an article on 'The Joy of Judging Golden Peacock Awards'